SEO (Search Engine Optimization)

SEO Frequent Ask Questions

SEO, or Search Engine Optimization, is the practice of optimizing a website to rank it higher in search engine results. By making specific changes to your website’s content, structure, technical aspects and even speed – you aim to attract more high-quality organic traffic.
SEO is crucial because it helps your website appear in relevant search queries, leading to driving more traffic to your website. Higher rankings in search results translate to more visibility among potential customers, leading to increased conversions and brand credibility.
Search engines use complex algorithms (that change on average EVERY DAY) to crawl, index, and rank websites based on numerous ranking factors, such as relevance, domain authority, and content quality. SEO strategy aims to align your site with these factors for better visibility in search results.
Keywords are the words or phrases that people type into search engines. They are crucial to SEO because optimizing your site for relevant keywords helps attract your target audience. Using a research tool for keyword analysis can be very beneficial in this process.
The cost of SEO varies based on the services you require and the agency you choose. Generally, higher-quality SEO services come at a premium but are often more effective and reliable. Classic case of “You pay for what you get” and our personal favorite here at Weblead Nigeria “Cheap SEO is not good & good SEO is not cheap!”.
SEO is a long-term strategy, and it often takes several months to start seeing significant improvements in your rankings and traffic to your website. Multiple factors play a part in estimating when results could likely come – like competition, age of your business/website, etc. Here’s a typical SEO answer “it depends”.
Not necessarily. However, technical SEO factors like site speed, mobile-friendliness, and secure connection (HTTPS) can significantly impact your rankings, so you may need to consider those aspects.
Typically, you’ll receive monthly reports outlining your SEO performance, organic traffic, click-through rates, and other important metrics. It’s not uncommon to get a reporting dashboard set up. At Weblead Nig., we personally use Google’s Looker Studio reports that we give our clients.
SEO success is generally measured through key performance indicators (KPIs) such as organic traffic, keyword rankings, impressions and conversion rates. These metrics give you an idea of how well your SEO campaign is going.

History of Weblead Nig.

Weblead Nigeria is the leading web design company in Nigeria, with a team that consists of professional website designers and passionate digital marketing specialists who strive to provide our clients award winning web design services that drive real results.Our team has extensive knowledge in all aspects of website design, hosting, domain registrations & transfers, website maintenance, graphic design.

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